How It Works

So How Exactly does Call Capture Technology Work?

Call capture technology gives real estate professionals an inexpensive, non-invasive way to generate leads. As an example, a real estate agent might display their 800 call capture phone number on a sign rider with a call to action like "Free Recorded Information - Call 24 hours". When someone drives by, notices the sign, writes the phone number down and calls on their cell phone or land line, they are greeted by the real estate agent's personal greeting, directed to dial in the extension for the home they are interested in. Then, they listen to a 45-60 second "audio tour" of the home.

At the end of the message, the caller can either leave a voice mail, transfer directly to the agent, request an automatic fax of specs for the home, enter another extension to listen about another home, or simply hang up.

Regardless of what they do, the real estate agent will be notified of the caller's phone number and the property extension that was dialed, generating a lead and delivering it automatically via email.

Click here to learn more about using call capture technology to enhance your real estate business.

Call Capture Technology gives Real Estate Professionals an Inexpensive, Non-Invasive Way to Generate Leads

REALTOR® Sue Sample Scenario

Currently has 5 properties
Advertises in multiple mediums
Wants to know which ads are most effective
Needs to be easily accessible for customers
Wants to generate more leads

Audio Listing Tool
Sue uses her RealtyOne800® AdTrakker call capture system to record an audio description and load a fax-on-demand brochure for each of her 5 properties on extensions 100-104. She uses flyers posted in front of each property to advertise her toll-free number and give interested buyers a free and easy way to get additional info about the property 24 hours a day, 7 days a week.

Advertising Tracking
Sue also advertises the properties on a website and in a local newspaper, but this time promotes each property using the mirrored extensions. These mirrored extensions allow Sue to promote the exact same property recordings using different extensions so she can easily track which advertisement pulls the best response. Sue reviews her call usage reports conveniently by email each day.

Follow-Me-Live Call Forwarding
Sue is always on the go making it difficult for customers to guess which number to call. With her new RealtyOne800® AdTrakker call capture system, Sue can consolidate all her contact numbers into one convenient toll free number making it easy for callers to reach her. Sue uses the follow-me-live call transfer feature to configure her mailbox to transfer calls to her cell phone first, next to her office phone, then her home phone, so Sue can conduct important business wherever she is. Sue's same toll free number even accepts her faxes.

Generating New Leads
Sue decides she wants to attract more sellers so she can get more listings. She uses the Marketing Library included with her RealtyOne800® AdTrakker call capture system to create postcards that prompt sellers to call her toll free number to get FREE recorded information about "8 Costly Mistakes Sellers Make When Selling Their Home". Since the call is free and recorded, it encourages more prospects to call. Each time a potential seller calls Sue's toll free number, the caller's number is captured, giving Sue an easy way to follow up with this potential seller and a chance to win their business.

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